In the autumn I was asked to create a poster for a new entrepreneurship fair in Aarhus, DK. The poster should be eye catching and show the entrepreneurship DNA which we are calling I-DNA because in Danish, the word for entrepreneur begins with an “I” for Iværksætter.

Sometimes it takes more than one person to create the perfect image, so I asked some of my good friends and fellow specialists in the world of cool Danish designers if they would like to get in on the fun.  Mikkel from BechBox and Gudjon from Oddfischlein joined me in the brainstorming session and creation of the image and the logo. We wanted to show the diversity of entrepreneurship – that it is for both male and female creative and business people, but what is in common for all entrepreneurs is the DNA profile. DNA are the building blocks in all companies and for all entrepreneurs who just can’t help starting a company.

Mikkel was the Photoshop graphics master and transformed the two models into one person, and Gudjon with his team at Oddfishlein created the new logo.

I-DNA 2010 – DGI Huset, Aarhus, Wednesday, 21^st April 2010 from 9am to pm

Poster for I-DNA2010

Models: Lesli Ann, Modelbooking & Martin Thiim, Spektr, styling Michelle Langelo

We really look forward to seeing everyone at the fair at our GRiB! Campsite, look out for our new decorated caravan, and we will invite you inside into our universe.