All companies know that it is both very expensive, times consuming and sometimes even pointless to have a stand at a convention, specially if you don´t draw any attention and visitors.
A lot of companies try to do their best with roll-ups and banners, serving nice Italian coffee and ice cream – but so does the neighbors. The IT-company, NetIQ, wanted to do just a bit more than serving coffee, and came up with the brilliant idea to offer headshots to the visitors online profiles etc. I´m pretty sure that NetIQ had the most visited booth at the whole convention, and I was more than busy trying to keep up with all the people that wanted a new headshot.
Personally I had a lot of fun with all the happy people that jumped in front of my camera, and I always love to see such a big variety of people.